At present, China's agricultural products have formed a stable multilevel wholesale market circulation pattern. Agricultural products wholesale market in our country bears more than 70% of the circulation of agricultural products share, occupy the dominant position of circulation.

In this system, however, a relative lag in information often leads to a bumper harvest. Due to the slow transmission of information about price changes, wholesalers are also faced with higher price risks. In addition, the circulation of agricultural products is multiple and overlapping without unified planning, and the circulation efficiency is not high, making it difficult to trace the source of commodities. In this way, each circulation subject has its own difficulties, and traditional circulation channels need to be optimized and upgraded.

Business management cadre institute in Beijing and recently hosted the 2019 circulation of agricultural products of China academy of agricultural product circulation innovation on the BBS, a former deputy commerce minister, China general chamber of commerce chairman cheung chi-kong said, for this problem in the process of China's agricultural product circulation modernization, unbalanced development insufficient problems still outstanding, there are still a lot of "short board", such as low level of agricultural product circulation organization, circulation of market main body strength is weak, imperfect circulation infrastructure, cold chain transport scale small, straight for the supply chain system of production and marketing level is not high, and backward circulation way to trade.

Zeng feng, President of Beijing cadre college of business management, also said that with the rapid popularization and application of information technology, new forms of agricultural products circulation have been emerging and developing. However, due to high logistics costs and operating costs, many fresh e-commerce enterprises are facing the dilemma of bankruptcy, and the new circulation mode is still to be tested by the market.

In this regard, chongqing supply and marketing cooperative general committee member, deputy director zhang haiqing said, online and offline integration development is the inevitable trend of agricultural products circulation. "Chongqing supply and marketing e-commerce industry development co., LTD. 's comprehensive e-commerce platform of' village village prosperity 'has been put into operation." Zhang haiqing said that in the future, the city's various districts and counties, towns and villages, the poor villages of each tiantou market, farmers' markets, wholesale markets and logistics centers will be connected to form the city's rural modern circulation network, achieve "online order, base direct purchase, village concentration, express delivery" integrated operation.

Zeng Feng thinks, from fresh electric business enterprise development, circulation of agricultural products has always been the key of supply chain management ability, how to use big data, Internet and other advanced technology, tracking user behavior, accurate forecasts the market demand, the control quality of agricultural products, through to the production side, to shorten the supply chain, reduce operating costs is the main body of agricultural product circulation need to confront in the future. Agricultural products wholesale market needs to actively embrace new changes and accelerate the intelligent and intelligent transformation.

Source: economic daily