At the beginning of 2017, the national press and publication radio and television work conference will set clear goals for this year's press and publication radio and television work, and define 2017 as "the year of film quality promotion". Shadow countries building group, media inheritance spirit, has always pursued "quality" principle, for the script writing, shooting scene, postproduction and so on each link strict control, for the audience to create a rich ideological content and artistic quality and view and admire a gender of domestic excellent films.

Formally implemented in 2017 in the film industry promotion law ", the film by the competent department of this year would be a "promote" film quality, determined to integrate various resources, in accordance with the law to "radix stemonae key theme movie selected topic planning" as the leading, continue to deepen reform of the film industry supply side and promote Chinese film "new power" healthy growing of science, from the "plateau" to "peak" rise, strive to build structure, the works of many varieties, multi-type, diversification to further improve the domestic film audiences' satisfaction.

The shadow media President Wang Taoyu said, in the current environment of film and television creation is booming, the market is looking forward to more depth, the intensification of work, in which producers play a vital role. The video media is committed to promoting the development of Chinese film and television media, cultural media industry, has always put quality, reputation first, fiction, and carefully polished every work, pay attention to the cultural connotation and art works to convey to the audience to enjoy, these works become the shadow of media "business card", an illustration of the shadow of media strives for perfection, the pursuit of perfection and the principle of idea, but also for the video media realizing dream paved the road to a solid film power.

However, in the current market environment, China film media still faces new challenges in promoting the quality improvement of domestic films. The rapid expansion of the Chinese film market and the increasingly strict regulations of the film industry have put forward higher requirements for the quality of film and television works of China film media. In the face of new challenges, China film media will carry forward the spirit of reform and innovation, combine the new elements of The Times, and enhance the artistic connotation and value taste of film and television works. Relying on the work quality to create market competitive advantage, enhance core competitiveness, in the Chinese film market service, promote Chinese culture at the same time, also for their own performance and win good reputation, to realize the video media benign and sustainable development.